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Access Point
360

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BALDWIN ACCESS MEDIA

Baldwin Access Media is redefining OOH. We connect with millions of Americans where they live, laugh, and play—turning everyday moments into powerful brand experiences. This is more than advertising. It’s the next generation of experiential OOH media.

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300,000,000 American
consumers hiding in plain sight
 

87% of Americans attend 3+ outdoor recreational events annually. Independent data confirms this is the most under utilized advertising market globally
 

WHAT WE DO

To bring proof, creativity, and exclusivity back to real-world media. We activate interactive super high-resolution LED screens where people gather, prove what happened with analytics, and partner only with seven founding brands who own their categories.

Outdoor displays

Super high-resolution LED screens, auto-dimming for comfort and compliance, clearly visible even in the brightest sunlight or night conditions.

Image by benjamin lehman

Reporting

Time-stamped exposure windows, crowd/dwell estimates, scan-through rate,
and geo/time breakdowns—exportable to CSV/PDF. All available in real time.

Sensing

On-device computer vision estimates crowd size and dwell time proxies—no facial ID, no PII, no cloud video storage.

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Engagement 

QR frameworks for offers, store-locators, and lead capture; supports A/B testing by market, time, or event type.

Crowd on Nguyen Hue Flower Street during Tet 2017 in Ho Chi Minh City, Vietnam
Digital Maze

WHY CHOOSE BAM

Advertising has changed and its time you change with it.
 

Reclaim Over 70% of Audiences Lost to Traditional Media

BAM’s mobile digital screens allow you to recapture these lost impressions by placing your message directly where people are—high-traffic streets, venues, and events.

  • Hyper-Targeted Placements: Screens are strategically deployed in dense urban, suburban, rural and resort areas to maximize impressions.

  • Data-Backed Performance: Onboard cameras measure crowd size and dwell time to prove engagement in a way traditional billboards never could.

  • Dynamic Campaign Flexibility: Swap out creatives in seconds, adapting to weather, time of day, or audience demographics.

Actively Manage and Optimize Your Ad Pipeline

Unlike static signage, BAM gives you total control over when and how your campaigns run. Your content is never locked; you can schedule or swap ads in real time based on performance insights.

  • Adaptive Campaign Scheduling: Use live analytics to test and adjust creative assets on the fly.

  • Custom Ad Rules: Target by time of day, day of the week, or event location to ensure your ads appear when they matter most.

  • Seamless Brand Integration: Our software integrates with your marketing systems, creating a continuous feedback loop that increases ROI.

Real-Time, Real-World Data That Drives Decisions

Every screen is a live data source. BAM’s AI-powered analytics engine captures real-world metrics like dwell time, traffic flow, and audience engagement.

  • Precision Crowd Metrics: AI vision technology provides accurate headcounts and movement patterns to prove your ad is being seen.

  • Performance Transparency: Real-time dashboards empower you to monitor impressions, dwell time, and conversions.

  • Scalable Insights: From a single venue to a regional rollout, get actionable analytics to refine your marketing strategy and spend smarter.

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