BAMcorp combines proprietary AI-driven audience analytics, voluntary digital engagement, and MAID-enabled retargeting to connect event media with the broader campaign. Understand audience activity, evaluate attention, and extend the connection beyond the event.
Event attendance describes the overall event audience. BAMcorp’s measured audience volume describes activity within the screen environment. Keeping these measures distinct helps buyers evaluate the event opportunity and the audience activity recorded around the display.
Head turns provide a measurable indication of orientation toward the screen. Dwell time records how long people remain within the measured area. Together, these signals add detail beyond event attendance and help buyers understand how audiences encounter the campaign.
QR codes connect interested attendees with campaign landing pages, offers, and content. Scan reporting adds a direct digital interaction to the live-event campaign.
Review audience volume, head turns, dwell time, and QR activity alongside event and campaign details. Use those findings to refine creative, event selection, and scheduling across subsequent activations.
MAID stands for Mobile Advertising ID. BAMcorp’s MAID capabilities enable advertisers to extend eligible event-audience campaigns into digital retargeting, connecting in-person exposure with opportunities for follow-up online.
Include digital follow-up in your campaign brief so BAMcorp can coordinate audience activation, campaign timing, and reporting with your team.
BAMcorp’s camera-based audience analytics do not use facial recognition. Camera-based measurement and mobile advertising identifiers support different parts of the campaign.