Senior Leadership
Sherman L. Baldwin
Founder & CEO | BAMbord
Sherman Baldwin is the Founder and Chief Executive Officer of Baldwin Access Media (BAMbord), the experiential media platform building a 66-market national live-audience network across the United States.
Sherman previously held senior leadership roles at Time Buying Services and The Mediators, two of the largest independent media buying firms in the world. In those roles, he operated at the highest levels of national media strategy, managing large-scale brand campaigns, negotiating media placements, and working directly within the architecture of how agencies and national advertisers deploy capital.
That background uniquely positions him to build BAMbord not as a regional activation company, but as a national media infrastructure platform aligned with agency planning logic.
In addition to his media leadership career, Sherman owns and operates multiple experiential businesses in Southwest Florida, giving him direct, hands-on understanding of live audience behavior and event economics — the foundation of BAMbord’s real-world deployment model.
His vision for BAMbord is to create the first national live-audience media grid — measurable, scalable, and aligned with how brands already buy.
Beth Baldwin
Co-Founder | Operations & Organizational Development
Beth Baldwin is Co-Founder of BAMbord and leads operational systems, organizational structure, and execution discipline as the company scales into a 66-market national experiential media network.
Beth previously served as Vice President of Human Resources for Hospital Corporation of America (HCA), bringing enterprise-grade experience in recruiting, workforce planning, performance systems, and organizational leadership.
At BAMbord, she is responsible for building scalable internal infrastructure — including team structure, process, and accountability — to ensure rapid market expansion is supported by disciplined operations and a high-performance culture.
Jonathan Sisler
Strategic Investor & Advisor | CEO, Sweeping Corporation of America
Jonathan Sisler is a logistics and operations executive serving as Chief Executive Officer of Sweeping Corporation of America (SCA), where he leads national service delivery and operational growth.
Prior to SCA, Sisler spent more than 15 years at Coyote Logistics, where he held leadership roles including CFO, President, and CEO. During his tenure, he helped scale the organization’s multi-billion-dollar logistics platform and managed large distributed operational networks.
At BAMbord, Sisler serves as an early investor and strategic advisor, contributing expertise in scaling infrastructure, distributed execution systems, and national market expansion.
Sandeep Pisipati
Investor & Strategic Growth Advisor | President, Last Mile Operations, RXO
Sandeep Pisipati is President of Last Mile Operations at RXO, where he oversees one of the company’s largest delivery divisions, managing complex national logistics networks.
Previously, Sandeep served as Chief Executive Officer of Coyote Logistics after progressing through senior financial leadership roles within the organization. His background spans finance, operational scaling, and strategic growth execution.
As an investor and advisor to BAMbord, Sandeep contributes insight into capital efficiency, scalable operational design, and integrating measurable analytics into national execution models.
Lang Liu
Legal Council
Lang Liu is a corporate attorney at Wilson Sonsini Goodrich & Rosati, a leading Silicon Valley–based law firm known for advising high-growth companies, venture capital firms, and technology-driven businesses.
Liu’s practice is centered on corporate and securities law, with a focus on venture financings, mergers and acquisitions, and general corporate governance. She works closely with startups and emerging growth companies throughout their lifecycle—from formation and early-stage fundraising through scaling and strategic transactions. Her experience also includes advising investors and institutional clients on deal structuring and portfolio company matters.
At Wilson Sonsini, Liu operates within a firm widely regarded as a primary legal advisor to many of the world’s most successful technology companies, which positions her at the intersection of innovation, capital formation, and complex deal execution.
