Senior Leadership
Sherman L. Baldwin
Founder & CEO | BAM Corp.
Sherman Baldwin is the Founder and Chief Executive Officer of Baldwin Access Media (BAM Corp), the experiential media company building a national network of live-audience advertising opportunities across the United States.
With a career spanning media, advertising, entrepreneurship, and business development, Sherman has spent decades working within the advertising ecosystem, developing a deep understanding of how brands, agencies, and media buyers allocate marketing dollars and measure results.
In addition to his media background, Sherman successfully built and expanded a family-owned business into a recognized and influential presence within its community, growing operations, developing customer relationships, and creating experiential destinations that attract thousands of visitors annually. This hands-on experience provided unique insight into consumer behavior, event attendance, and the power of in-person engagement.
Combining his experience in media strategy with years of operating audience-driven businesses, Sherman founded BAM Corp to bridge the gap between traditional advertising and live consumer experiences.
His vision is to create the first scalable national live-audience media network—delivering measurable, data-driven engagement where people live, laugh, and play.
Beth Baldwin
Co-Founder | Operations & Organizational Development
Beth Baldwin is Co-Founder of BAM Corp. and leads operational systems, organizational structure, and execution discipline as the company scales into a 66-market national experiential media network.
Beth previously served as Vice President of Human Resources for Hospital Corporation of America (HCA), bringing enterprise-grade experience in recruiting, workforce planning, performance systems, and organizational leadership.
At BAM Corp, she is responsible for building scalable internal infrastructure — including team structure, process, and accountability — to ensure rapid market expansion is supported by disciplined operations and a high-performance culture.
Jonathan Sisler
Strategic Investor & Advisor | CEO, Sweeping Corporation of America
Jonathan Sisler is a logistics and operations executive serving as Chief Executive Officer of Sweeping Corporation of America (SCA), where he leads national service delivery and operational growth.
Prior to SCA, Sisler spent more than 15 years at Coyote Logistics, where he held leadership roles including CFO, President, and CEO. During his tenure, he helped scale the organization’s multi-billion-dollar logistics platform and managed large distributed operational networks.
At BAM Corp, Sisler serves as an early investor and strategic advisor, contributing expertise in scaling infrastructure, distributed execution systems, and national market expansion.
Sandeep Pisipati
Investor & Strategic Growth Advisor | President, Last Mile Operations, RXO
Sandeep Pisipati is President of Last Mile Operations at RXO, where he oversees one of the company’s largest delivery divisions, managing complex national logistics networks.
Previously, Sandeep served as Chief Executive Officer of Coyote Logistics after progressing through senior financial leadership roles within the organization. His background spans finance, operational scaling, and strategic growth execution.
As an investor and advisor to BAM Corp, Sandeep contributes insight into capital efficiency, scalable operational design, and integrating measurable analytics into national execution models.
Lang Liu
Legal Council
Lang Liu is a corporate attorney at Wilson Sonsini Goodrich & Rosati, a leading Silicon Valley–based law firm known for advising high-growth companies, venture capital firms, and technology-driven businesses.
Liu’s practice is centered on corporate and securities law, with a focus on venture financings, mergers and acquisitions, and general corporate governance. She works closely with startups and emerging growth companies throughout their lifecycle—from formation and early-stage fundraising through scaling and strategic transactions. Her experience also includes advising investors and institutional clients on deal structuring and portfolio company matters.
At Wilson Sonsini, Liu operates within a firm widely regarded as a primary legal advisor to many of the world’s most successful technology companies, which positions her at the intersection of innovation, capital formation, and complex deal execution.
